The Seattle Seahawks beat the New England Patriots at the Super Bowl, but for Formula 1 fans, the most exciting part of the night was the long-awaited reveal of Cadillac's livery for the 2026 F1 season.
A first look at the car was showcased in both a "Big Game" TV spot and live in Times Square, and the design has everyone talking. Black on one side and white on the other, it's arguably the most unique design on the grid this year.
As Cadillac puts it, the livery uses "asymmetry as a deliberate design philosophy: a yin-and-yang balance expressed through stark black and white, where grit, determination, and performance meet aspiration, optimism and ambition."
The 2026 F1 season will see an eleventh team join the grid for the first time since 2016. Backed by TWG Motorsports and General Motors, the Cadillac Formula 1 Team boasts an all-star lineup led by former Mercedes driver Valteri Bottas and Red Bull Racing alum Sergio Perez.
Chief executive Dan Towriss said, "This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1. Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport."
"Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment," he continued, "and to connect with fans in places far beyond the paddock."
Cadillac Team Principal Graeme Lowdon added, "I'm incredibly proud to reveal the colours of our 2026 Formula 1 challenger. We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before."
Check out Cadillac's livery below and stay tuned later today for a first look at McLaren and Aston Martin's respective 2026 challengers.